Ten wins means something in these parts. (BAMA has more 10-Wins seasons than any other school.) Already disappointing is some folks eyes, I suspect that every player will fall into one of two groups; those who seek to join the 10-Win club, and those who seek to avoid NOT being in the 10-Win club. Positive or Negative motivation, regardless, I suspect that there is motivation there for everyone.
Further, Bowl prep is a time when many of the up-n-coming get extra reps. They get their best shot to position themselves well in the coach's eyes going into spring ball. A freshman 3* who doesn't expect to play until his Junior or Senior year may not be on fire to do well, but a 4-5* who is expects to play early will absolutlely be on fire.
All this goes to say, starters have something to play for...and if they don't there will be young ones who will be pushing them. I expect good things.