During his time playing for the
Auburn Tigers football team, he ran for 4,303 career yards,<SUP class=reference id=cite_ref-ESPN_SportsCentury_6-1>
[7]</SUP> which was the fourth best performance in
SEC history. Jackson finished his career with an average of 6.6 yards per carry, which set the
SEC record (minimum 400 rushes).
In 1982, Jackson's freshman year, Auburn played
Boston College in the
Tangerine Bowl, where Jackson made a one-handed grab off an option pitch. Auburn went on to win the game 33-26.
In 1983, as a sophomore, Jackson rushed for 1,213 yards on 158 carries, for an average of 7.7 yards per carry, which was the 2nd best single-season average in
SEC history (min. 100 rushes). In the 1983
Auburn-Alabama game, Jackson rushed for 256 yards on 20 rushes (12.8 yards per carry), which at the time was the sixth-most rushing yards gained in a game in SEC history and the 2nd best yard-per-rush average in a game (min. 20 attempts) in SEC history. Auburn finished the season by winning the
Sugar Bowl, where Jackson was named
Most Valuable Player. In 1984, Jackson's junior year (most of which Jackson missed due to injury), he earned Most Valuable Player honors at
Liberty Bowl.<SUP class=reference id=cite_ref-7>
[8]</SUP>
In 1985, Jackson rushed for 1,786 yards, which was the second best single-season performance in SEC history. That year, he averaged 6.4 yards per rush, which at the time was the best single-season average in SEC history. For his performance in 1985, Jackson was awarded the
Heisman Trophy in what was considered the closest margin of victory ever in the history of the award, winning over
University of Iowa Quarterback
Chuck Long.<SUP class=reference id=cite_ref-ESPN_SportsCentury_6-2>
[7]</SUP>
Jackson's football number 34 was officially retired at Auburn in a halftime ceremony on October 31, 1992. His is one of only three numbers retired at Auburn, the others being 1971
Heisman Trophy winner
Pat Sullivan's number 7, and Sullivan's teammate and favorite receiver, Terry Beasley (88). In 2007, Jackson was ranked #8 on ESPN's Top 25 Players In College Football History list.