When I first heard the chant, I was sitting in the Rose Bowl with a Mangino-sized scowl on my face. My Texas Longhorns had gotten their legs (and arms) broken by Alabama. Crimson Tide fans — thousands of them in white button-downs and khaki pants — were hugging each other and laying their cheers on us: "We're gonna beat the hell out of you!" That's when I heard the chant. "S-E-C! S-E-C! S-E-C!"
These guys cheer for the whole conference? Yup, they do. As the Tide and their pals won five straight national championships, something happened to modern SEC fandom. The SEC fan roots for his school, of course. But he also roots for his conference, and, in an interesting, New South kind of way, his whole region. The thing historians used to call southern exceptionalism — and its first cousin on its mother's side, southern solidarity — has been channeled into a football fight song. Chanting "S-E-C!" is the last polite way to root for the South.
Listen as "S-E-C!" rings throughout BSC-dom. Oregon got a chorus from LSU Tigers fans Saturday night — a sequel to the SEC chant Auburn fans laid on them at January's title game. LSU players chanted it at Ohio State after the 2008 title game; Florida Gators fans chanted it at the Buckeyes in 2007. Proving everybody can taunt somebody, Kentucky gave the "S-E-C!" to East Carolina at the 2009 Liberty Bowl. SEC pride has outgrown football. "You can imagine how grating it is when you hear the SEC chant all the time," a woman named Valorie Kondos Field remarked last year. She is UCLA's gymnastics coach.
After the national championship each year, the SEC fan rushes to message boards to make sure the three magic letters have been uttered. "No SEC chant Bama?" an LSU fan wondered after the 2010 title game. The next year, it was up to a Bama fan to ask, "Did Auburn do the SEC chant?" The South's football teams can whip anybody — this the SEC fan knows.
But he worries his neighbors will forget to remember to rub it in.
How'd we get here? It all starts with the Civil Wa… I know, I know, but, trust me, this story gets more interesting than that. After the final gun sounded on Reconstruction, northern schools had a jump start on their southern counterparts in football. (A typical score from 1890: Princeton 115, Virginia 0.) Religious critics in the South argued against the "football craze" because it was unsafe, immoral, and fundamentally a Yankee thing. To counter that, the South's colleges began the "southernize" the game. The bands played "Dixie." LSU's Tigers were named after soldiers who fought in the Civil War.
The phenomenon of southern football swagger probably dates to the 1926 Rose Bowl, when Alabama faced off with Washington. This was an accident: Alabama was invited only after several teams declined. "I've never heard of Alabama as a football team," historian Andrew Doyle quotes a Rose Bowl agent as saying. But after the Tide's three third-quarter touchdowns won the game, they became symbolic champs for the whole South. Auburn students gathered on campus to follow the game — even though Auburn and Alabama had stopped playing each other due to mutual loathing. "Alabama," Vanderbilt's coach cheered, "was our representative in fighting for us against the world."
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