BAMANEWSBOT
Staff
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Critics and fans alike have used many words to describe Alabama coach Nick Sabanās salary, which leads the nation at $5.3 million per year. But āmodestā likely wasnāt been one of them ā until now.
Thatās how Forbes writer Tom Van Riper recently described Sabanās pay. The logic? Given the economic impact Alabama football has made on Tuscaloosa during Sabanās tenure, that price tag isnāt so bad. The Crimson Tideās success has indirectly caused an upswing in university enrollment, faculty employment and athletics revenue.
āPowerhouse football is nothing new at the school, of course. But powerhouse football in the modern media age means, thanks to games beamed across the country on a regular basis, a national marketing platform unlike anything Bama enjoyed in Bear Bryantās day.ā
Saban has won three national titles in Tuscaloosa and compiled a 68-13 record since taking over at Alabama in 2007. The schoolās revenue flow has increased accordingly: According to Van Riperās data, taken from USA Today, Alabama recorded revenue of $124.5 million and a profit of $19.4 million in 2012, an increase from $67.7 million in revenue and $7.1 million in profit in ā07. The football program is the money-driver, accounting for around two-thirds of all athletics revenue and $45 million in profit.
But Van Riper said the Saban effect impacts more than just athletics.
āTo appreciate just how modest Sabanās $5.3 million salary is, take a wider look around campus. Since 2007, Tuscaloosa has swelled its undergraduate ranks by 33% to over 28,000 students. Faculty count has kept pace: up 400 since 2007 to over 1,700. But itās more than growth ā itās where the growth is coming from. According to the school, less than a third of the 2007 freshman class of 4,538 students hailed from out of state. By the fall of 2012, more than half (52%) of a freshman class of 6,397 students did. Various data from US News and the New York Times shows that the schoolās out-of-state tuition cost ā- nearly three times higher than the rate for in-state students ā- rose from $18,000 to $22,950 a year during that period.ā
Likewise, Alabamaās admissions process has enjoyed more selectivity during the Saban tenure. According to the report, 64 percent of students applying to Alabama were accepted in 2007. In ā12, 53 percent were accepted, and around one in four students from that class carried a 4.0 high school GPA. Mary Spieigel, executive director of undergraduate admissions, told Van Riper that the university has never before lured such quality students to campus.
Perhaps describing Sabanās salary as āmodestā is a stretch, but itās hard to argue the correlation between the schoolās football success and the improvements taking place on the academic side.