Bama has a program called 'Yea Alabama' directed at NIL. One of the sources of revenue is derived from Tide on Tour. I attended the ToT event in Orange Beach yesterday (4/27). Met and talked with DeBoer, Oats, Jalen Milroe, Malachi Moore, Ryan Williams, and Chris Stewart. There was a silent auction with the big item being a basketball autographed by Oats and the team. Minimum starting bid was $500 with a minimum increase of $100. Last bid that I observed, and probably the winning bid, was $2500.
BTW, all three players are outstanding young men. Ryan was there early from Saraland before the others arrived from Tuscaloosa so I was able to have a longer chat with him. Super young man!