CLICK HERE for story
The grin stretched across the face of Alabama quarterback John Parker Wilson at the mere mention of the word.
Yes, he's heard the word "consistency" before.
So has receiver DJ Hall.
"Probably about 10 (times a day)," Hall said. "At the least."
"That's at the least," he answered.
Receiver Keith Brown has heard it, too.
"A million (times a day)," Brown said. "A million."
That's coach Nick Saban's buzzword for 2007.