There are a lot of telling details about the Cleveland Browns’ ineptitude over the years in Seth Wickersham’s latest ESPN The Magazine piece, from owner Jimmy Haslam’s interference in particular draft moves and personnel hires to coaches and executives regularly at odds. But the funniest story at all comes from a move by the marketing department that produced, uh, not the results they were looking for.
Look, Rule 34 indicates that anything probably has porn associated with it, but that one’s just far too obvious. How did the marketing staffer not see that coming? And why would you not actually look through what tends to be posted on a hashtag before broadcasting it on a wall? (And given that just about every hashtag winds up with some spammy, porny or otherwise irrelevant posts, why would you broadcast an unedited hashtag on a wall?) And yeah, broadcasting unedited social media results tends to lead to some problematic content, as everyone from Darren Rovell to TSN to the Montreal Canadiens to Major League Baseball has found out over the years. But hey, that’s only one of the many ways to go wrong with social media.
More here Browns' staffer broadcast #dp hashtag on a facility wall, showing porn
The outside anger was felt inside the building. Marketing executives wanted employees to see how fans were engaging with the Browns on social media, so they projected the Browns feed onto a giant wall at the facility. It was like broadcasting talk radio over the entire building, and one day in particular, it was worse than that. One of the marketing staffers entered a search for #dp — for Dawg Pound. The problem was, that hashtag carried a few different meanings, one of which triggered an array of porn to be broadcast onto a wall for the entire office to see for more than 20 minutes, until a tech employee killed the feed.
Look, Rule 34 indicates that anything probably has porn associated with it, but that one’s just far too obvious. How did the marketing staffer not see that coming? And why would you not actually look through what tends to be posted on a hashtag before broadcasting it on a wall? (And given that just about every hashtag winds up with some spammy, porny or otherwise irrelevant posts, why would you broadcast an unedited hashtag on a wall?) And yeah, broadcasting unedited social media results tends to lead to some problematic content, as everyone from Darren Rovell to TSN to the Montreal Canadiens to Major League Baseball has found out over the years. But hey, that’s only one of the many ways to go wrong with social media.
More here Browns' staffer broadcast #dp hashtag on a facility wall, showing porn
, I bet it's on urbandictionary.
