šŸˆ Alabama football: Old-fashioned radio a modern marvel as Crimson Tide broadcast revenue increases

Scanning his memory, Tom Roberts traced the evolution of Alabama football’s game-day radio operation.

What was a small, low-tech operation in the late 1970s is now a full-scale production in an increasingly crowded box midway up Bryant-Denny Stadium.

As the director of broadcasting for the Crimson Tide Sports Network, Roberts knows all angles of the transforming business that is sports radio. On the air, he is a host. In the office, he hammers out contracts with local stations who carry the broadcasts.

 
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