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Bama News
Alabama athletics faces $75 million shortfall, AD tells donors
The COVID-19 crisis will have a significant impact on Alabama athletics' bottom line.
www.al.com
The COVID-19 crisis was always going to be costly to event-based operations like college athletics department. It’s just a matter of how much, at this point.
In a letter to TIDE PRIDE season ticket holders sent Thursday night, Alabama AD Greg Byrne revealed an estimate of the losses the department faces.
It’s looking at “a potential $75 million revenue shortfall,” Byrne wrote to TIDE PRIDE members in part to thank them for their financial support.
The athletics department averaged $169.9 million in revenue over the past four years of financials reported to the NCAA. That $75 million deficit would represent a 44 percent loss in that average revenue.
Byrne also noted an average 22% reduction to operating budgets across the department.
Other cost cutting measures included limiting expenses to “essential purchases only,” a hiring freeze on non-coaching jobs and a “multiyear staff reduction and compensation containment plan,” Byrne wrote.
The moves made to date have saved $16 million, according to the email.
“As a TIDE PRIDE member, your support provides crucial funding for our athletic programs,” Byrne wrote. “Annual TIDE PRIDE contributions and ticket sales account for approximately 40 percent of the athletics department’s revenues and fund many critical components of the student-athlete experience including scholarships, academic support, leadership development, nutrition, strength and conditioning, mental health and sports medicine.”
Alabama will sell 20 percent of Bryant-Denny Stadium seats for the five home games. Football ticket revenue accounted for $36 million last year.