| FTBL Why Auburn athletics is spending more but making less than Alabama

bama alum

Member
That's how the barn finished their 2014 fiscal year. Creative accounting missed those keep-your-mouth-shut payments to the former coaches still on the payroll, I guess.

http://www.oanow.com/sports/college...0ee-b4d2-11e4-b72e-db4d2bfc7d12.html?mode=jqm

Auburn's athletic department records $13.6 million deficit in 2014 fiscal year


Auburn’s athletic department recorded a $13.6 million deficit during the 2014 fiscal year, which included the football team’s SEC Championship run and BCS runner-up finish in 2013, according to the program’s most recent NCAA financial report provided to the Opelika-Auburn News last week through a records request.

In all, Auburn spent a record $127.3 million in total expenses between July 1, 2013-June 30, 2014 while bringing in $113.7 million in total revenue during the same time frame. That included an increase of roughly $22.8 million in spending between the 2013 and 2014 fiscal years ($104.5 to $127.3 million).

It’s the second straight year Auburn’s athletic department spent more money than it brought in, recording a $865,944 deficit in the 2012-13 fiscal year that included former football coach Gene Chizik’s disastrous 3-9 campaign in 2012.

But as Auburn worked to bounce back from its worst football season in 60 years, the athletic department didn’t hesitate to open up the checkbook, increasing expenditures for football alone from $36.3 million in the 2013 fiscal year to $49.6 in the 2014 fiscal year — an increase of $13.3 million.

As with most athletic departments, Auburn's football program nevertheless remained the cash cow, with Malzahn and the Tigers’ football team bringing in an overall profit of $33.18 million in 2014, though that difference was down slightly from the $38.59 million profit accrued in the 2013 fiscal year. At the same time, Auburn’s football team was the lone major sport to net a profit in 2014, with the men’s basketball team spending $136,454 more than it brought in from revenues, down from a profit of $1.53 million in 2013. Women’s basketball ran a deficit of $4.75 million in 2014 while all other sports lost roughly $23.4 million combined in addition to a loss of $18.5 million from non-program specific sources.

“It’s like your household, sometimes you don’t make as much money as you like to in one year, so you have to dip into your savings,” Auburn athletic director Jay Jacobs told the Opelika-Auburn News last month.

Auburn’s total expenditures ($127.3 million) exceeded the $105 million the department budgeted for in last year’s annual athletic financial report, released to the Opelika-Auburn News a year ago, by more than $20 million.

Auburn spent $3.47 million more on coaching salaries in 2013-14, which included the first year in a six-year, $26.85 million extension awarded to Malzahn the night before the SEC Championship game in December 2013, which raised the first-year coach’s annual salary from $2.44 million to $3.85 in 2014.

It also included the hiring of new head men’s basketball coach Bruce Pearl, who agreed to a six-year, $15.2 million contract in March that would pay him at least $2.7 million in his first season on the Plains.

In the process of hiring new coaches, there was also the expense of firing now-former coaches, including former men’s basketball coach Tony Barbee last March, less than an hour after a fourth-straight first-round ouster in the SEC Tournament. In all, Auburn paid nearly $4.85 million in severance just to former baseball, basketball and football coaches, including $400,000 to former baseball coach John Pawlowski, a combined $390,899 to Barbee and former basketball assistant Ryan Miller, as well as more than $4 million to multiple football coaches, including Chizik. Between the 2013 to 2014 fiscal years, Auburn paid out an increase of more than $2.2 million in severances.

But with some of that turnover came renewed excitement from a revived fan base.

Overall ticket sales climbed in the fiscal year 2014, up roughly $1.3 million to $29.8 from $28.5 million in 2013, while contributions and donations from outside donors increased about $7.6 million, with the athletic department claiming $39.4 million in total contributions, including about $31.65 million for football alone in Malzahn’s first season. The uptick in support also showed in concessions and novelties, which rose from $1.4 to about $2.2 million in 2014.

In all, Auburn’s total operating revenue increased more than $10 million from $103.68 to $113.71 million, an increase of nearly $50 million since 2006, according to records acquired by AL.com.

“We make good business decisions, that’s why we’re able to take a $40-plus million to $108 million in 10 years,” Jacobs said. “Be able to put money in the bank, cash in the bank, because we run this place like it’s a business.”

Auburn Football: Expenses by Category
>> The following numbers include only those with significant differences (more than $100,000) from year-to-year expenses.
Category
FY 2012-13
FY 2013-14
Difference (millions)

Athletic student Aid
$3,337,159
$4,413,252
+1.076
Guarantees
$2,456,150
$4,275,000
+1.819
Head coach salaries/bonuses
$3,592,521
$4,266,128
+0.674
Asst. coach salaries/bonuses
$5,042,980
$6,204424
+1.161
Support staff salaries
$2,812,839
$3,176,950
+0.364
Severance
$2,635,513
$4,055763
+1.420
Team travel
$712,589
$3,233,548
+2.521
Game expenses
$1,567,472
$2,909,496
+1.342
Fund raising/promotions
$4,124,438
$4,784,817
+0.660
Facilities, maintenance
$3,588,196
$4,549,547
+0.961
Other operating costs
$3,128,013
$4,269,043
+1.141
Total operating costs
$36,306,282
$49,639,258
+13.333
Operating expenses by sports, 2013-14 Fiscal Year
Sport
Men’s Teams
Women’s Teams

Baseball
$666,023

Basketball
$1,182,338
$856,651
Equestrian

$231,239
Football
$7,428,815

Golf
$273,400
$148,652
Gymnastics

$282,380
Soccer

$352,980
Softball

$340,820
Swimming and Diving
$269,273
$218,782
Tennis
$181,595
$227,309
Track and Field/Cross Country
$271,966
$399,553
Volleyball

$349,595
Total
$10,273,410
$3,407,961
Percent of total
75.1
24.9
Team specific revenues, 2013-14 Fiscal Year
Sport
Men’s Teams
Women’s Teams
Total

Baseball
$619,511

$619,511
Basketball
$10,125,052
$87,749
$10,212,801
Equestrian

$91,711
$91,711
Football
$83,326,956

$83,326,956
Golf
$164,226
$20,720
$184,946
Gymnastics

$80,849
$80,849
Soccer

$4,783
$4,783
Softball

$72,305
$72,305
Swimming and Diving
$35,033
$30,634
$65,667
Tennis
$475
$2,678
$3,153
Track and Field/Cross Country
$22,927
$35,854
$58,781
Volleyball

$4,599

Total revenue
$94,294
$431,882
$94,726,062

>> Another $18,989,942 was also listed on the report as revenue not related to specific teams.
>> Grand total of revenue with the sport and non-sport specific revenues totaled is $113,716,004.

Totals, 2013-14 Fiscal Year
Item
Football
Men’s Basketball
Women’s Basketball
Other sports
Non-program specific
Total

Total revenue
$83,326,956
$10,125052
$87,749
$1,186,305
$18,989,942
$113,716,004
Total expenses
$50,146,314
$10,261,506
$4,837,936
$24,588,552
$37,506072
$127,340,380
Excess
$33,180
-$136,454
-$4,750,187
-$23,402,247
-$18,516,130
-$13,624376

Alex is the Auburn University Sports Writer for the Opelika-Auburn News.
Follow Alex on Twitter at @AUBlog for the latest in Auburn Sports.
 
Last edited by a moderator:
I'm glad this type of article is out there. I'd have to look to verify the numbers, but I know UT has had to dip into their cash reserves to break even in the last couple of years.
 
I told a Barner the other day that they could have commissioned the people at Disney to build them two trees cheaper than what it cost them for their pransplanting venture!
 
I've been planning on cutting down my Bradford Pear trees in the front yard and replacing with something else. There is a place just up the road a quarter mile or so and they have huge trees for sale, don't remember how many gallons they were, but they had to be +40' tall and the trunk was a few feet wide. The sticker price was $40k-$50k, here I was thinking they were proud of the trees out there.

The trees I'm looking at are about $1300-$1500 installed and they are about 15' - 20' tall, trunk width of about 6"-8" (95 gallons).

$950k, what did they buy for that? Almost seems like a corner or some additional real estate for that price.
 
I've been planning on cutting down my Bradford Pear trees in the front yard and replacing with something else. There is a place just up the road a quarter mile or so and they have huge trees for sale, don't remember how many gallons they were, but they had to be +40' tall and the trunk was a few feet wide. The sticker price was $40k-$50k, here I was thinking they were proud of the trees out there.

The trees I'm looking at are about $1300-$1500 installed and they are about 15' - 20' tall, trunk width of about 6"-8" (95 gallons).

$950k, what did they buy for that? Almost seems like a corner or some additional real estate for that price.


I was hoping you were gonna say you were gonna donate your Brandford Pear to them and I was cracking up.
 
A glimpse into the finances of Alabama and Auburn shows two very different stories.

Alabama, owner of one of the most lucrative football programs in the country, posted a $33 million surplus in its 2013-14 financial report to the NCAA. Auburn, on the other hand, had a deficit of $13.7 million.

How can two athletic departments with prestigious SEC football programs, in one of the most football-crazy states in the country, have such different financial outlooks?

In the simplest sense, Auburn spent more but made far less than Alabama. The Auburn athletic department spent more than $7 million more than Alabama did during the 2013-14 fiscal year, but generated approximately $26 million less in revenue. Auburn saw a whopping 21.8 percent increase in spending from 2012-13 to 2013-14 ($104.5 to $127.3 million), attributed in part to rising football coaching salaries, travel costs and facilities maintenance.

Football is what drives the bus for most schools and helps to pay off the costs for non-revenue sports. Looking at the revenues of the Alabama and Auburn football programs says it all. Alabama football had a $53.26 million surplus, while Auburn finished with $33.2 million. Auburn didn't bank enough money off its football program to cover the costs of everything else.

School Revenue Expenses Surplus/Deficit
Alabama 153,234,273 120,184,128 33,050,145
Auburn 113,716,004 127,340,380 ($13,624,376)
Here are three explanations for the financial delta between the two schools:

1) Stability

Both schools have won a football national championship in the last five years, but Auburn has gone through a coaching change and Alabama hasn't. Same thing goes for basketball where Auburn made a change last year, while Anthony Grant has been in Tuscaloosa since 2009.

Auburn is on the hook for buyouts for former football coach Gene Chizik and basketball coach Tony Barbee, among others -- adding an additional $4,846,662 in severance payments. Alabama, meanwhile, only paid $272,140 in severance payments in 2013-14.

The stability of Alabama's two revenue sports has helped it avoid costly buyouts and build up its financial coffers.

2) Lucrative licensing/royalties

Alabama is significantly outperforming Auburn in revenue from its broadcast rights, royalties and licensing. Alabama generated $29.1 million from those areas compared to $11.6 million for Auburn. This can be tied to Alabama being a more national brand and being able to command more from its partnerships. Within royalties and licensing, Alabama was the Collegiate Licensing Company's second-best seller for 2013-14, behind only Texas. This has been a particularly lucrative source of revenue for Alabama's athletic department since Nick Saban's arrival -- the school made $1.2 million in 2006 from royalties, licensing and advertisements compared to $15.4 million in 2013-14.

Its broadcast rights money should only increase after Alabama agreed to a new deal with Learfield Sports worth an estimated $150 to $160 million over the next 10 years. Both schools figure to benefit financially from money from the SEC Network in future years.

3) Investment/endowment

Another huge discrepancy between the two schools is in the area of endowment/investment income. Alabama netted $10.7 million in this category while Auburn brought in a mere $1.2 million. A sizable endowment is a great way to net annual returns, and bring stability in case of drops in revenue in other areas. The bigger the endowment gets, the bigger the annual returns will be each year.

Some interesting things that jump out when comparing the two:

>>Neither school made its name in basketball, but the finances of both were fascinating. Auburn had the higher revenue ($10.1 million), but lost money due to rising costs and buyouts. However, Alabama's basketball program posted a $8.2 million surplus. It will be interesting to see how this figure changes next year if Alabama has to make a coaching change.

>>Auburn's women's basketball program lost more than $2 million more than Alabama's. Women's basketball is typically one of the more expensive sports to outfit given the low return on investment, but that was especially true at Auburn. The program generated only $87,749 in revenue and led to a $4.75 million deficit. Interestingly, Auburn's equestrian team generated more revenue in 2013-14 than women's basketball.

>>Alabama football coaching salaries still top Auburn, but the Tigers are catching up. A terrific 2013 season that saw Auburn make it to the national championship game led to raises for Gus Malzahn and his staff. Alabama pays its football coaches $12,843,289 -- led by Nick Saban's massive salary -- but Auburn closed the gap to a $2 million difference. Auburn paid its football coaches $10,470,552 in 2013-14 and that number figures to go up after it hired Will Muschamp to a contract that pays him approximately $1.6 million annually.

>>Alabama generated nearly $6 million more in football ticket sales ($34.9 million compared to $28.2 million). On the flip side, Auburn football generated $10.9 million more in donations/contributions.

>>Auburn collected $4.384 million in student fees, while Alabama collected nothing. Essentially, Auburn students are directly subsidizing the athletic department. Alabama hasn't charged student fees for athletics for seven consecutive years.

>>Alabama provides nearly $6 million in direct institutional support for the athletic department -- i.e. waived out-of-state tuition fees, state funds, etc. -- while Auburn did not provide any direct support.

>>Auburn's annual athletic-related facilities debt service increased by nearly $1 million in 2014 to $10.88 million. The total athletic debt balance last year was $109.4 million.

Continue reading...
 
I'm certainly not devaluing the other two (stability & endowment), but the licensing/royalties is where its at. BAM!

2) Lucrative licensing/royalties

Alabama is significantly outperforming Auburn in revenue from its broadcast rights, royalties and licensing. Alabama generated $29.1 million from those areas compared to $11.6 million for Auburn. This can be tied to Alabama being a more national brand and being able to command more from its partnerships. Within royalties and licensing, Alabama was the Collegiate Licensing Company's second-best seller for 2013-14, behind only Texas. This has been a particularly lucrative source of revenue for Alabama's athletic department since Nick Saban's arrival -- the school made $1.2 million in 2006 from royalties, licensing and advertisements compared to $15.4 million in 2013-14.

Its broadcast rights money should only increase after Alabama agreed to a new deal with Learfield Sports worth an estimated $150 to $160 million over the next 10 years. Both schools figure to benefit financially from money from the SEC Network in future years.
 
i will never.....ever.....understand auburn and the way they think.

they lost money.....A LOT OF IT.....yet, they want to spend more to install a huge video board in the football stadium. that money could have been better spent on better upgrades (which a new video board is not).

i heard all last season how auburn was going to expand the stadium so it would hold over 100k. yet the first thing they do is get the world's biggest hd video board (supposedly). if you need a giant-ass tv in your stadium for people to come in and watch the games or to get people interested, then you've already lost. but if you need to expand the stadium due to high ticket demand and a short supply, then THAT'S what you do.

auburn and logic are two words that rarely meet.....if ever.
 
Back
Top Bottom