The deal is within a deal........
The USC athletic department has signed a 10-year license agreement with Silver Star Merchandising, an apparel manufacturer and distributor launched in 2010 by Dallas Cowboys owner Jerry Jones and his family, USC athletic director Pat Haden announced Thursday.
Financial terms of the agreement, which goes into effect in August, were not disclosed by the school. But with the deal, which reportedly will pay the school a higher annual rate than USC's previous apparel deals, SSM will obtain the exclusive license to manufacture and distribute USC-branded apparel in all retail channels, including online at USCTrojans.com and through many major retail outlets.
OK.........
It also does not supersede USC's existing agreement with apparel giant Nike, the official outfitter of all 21 official USC athletic programs. And the Trojans will continue to operate a licensing program in-house, with most -- but not all -- of their licensed apparel produced by SSM and Nike.
“It is a perfect marriage,” Haden said in a statement. “When we were presented with the opportunity to partner with Silver Star Merchandising, it became clear to us that their expertise in the apparel business with a top brand like the Dallas Cowboys meant that they would represent and shepherd our USC brand in the same manner throughout Southern California and the United States.
