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The demands and an attached contract, which were created by local organizers and activists, ask NuLu business owners to:

  • Adequately represent the Black population of Louisville by having a minimum of 23% Black staff;
  • Purchase a minimum of 23% inventory from Black retailers or make a recurring monthly donation of 1.5% of net sales to a local Black nonprofit or organization;
  • Require diversity and inclusion training for all staff members on a bi-annual basis;
  • And display a visible sign that increases awareness and shows support for the reparations movement.
Phelix Crittenden, an activist who works with Black Lives Matter Louisville, said the demands and related "NuLu social justice health and wellness ratings" were not meant to be a threat but were instead intended to start a conversation with owners about how their businesses can better reflect and support Black people.
 
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