| NEWS The NCAA is threatening to bar California schools from participating in championships over the state's name, image and likeness bill.

[BAMANEWSBOT]

The NCAA may have formed a group to discuss student-athletes potentially being compensated for the use of their name, image and likeness, but its current position on the matter remains abundantly clear.

According to USA Today, the NCAA beefed up its opposition to a bill that passed through California’s state Senate that would allow student-athletes in the state to be paid for the use of their name, image and likeness beginning in 2023.

In the NCAA’s latest effort to halt that bill from proceeding, NCAA president Mark Emmert sent a letter to state lawmakers last week asking two state committees to delay consideration for the bill while NCAA bigwigs discuss the issue.

According to USA Today, Emmert “implied” in the letter that if the bill is entered into California state law, universities in the state could potentially be barred from participation in NCAA championships. Emmert also said that the law, as long as current NCAA standards remain in place, would make it “impossible to host fair national championships” in the state.

 

[BamaFan334]

Don't think it will impact football too much.

 

[OldPlayer]

Don't think it will impact football too much.

It would impact all sports. Using an athlete's image (a picture of Joe Don Athlete) in promoting an upcoming game would require that athlete to be paid for the use of his image. Then there is the issue of "fair compensation." How much is that image worth on the open market to promote the upcoming game? Is there a higher worth if that player is a potential NFL draft pick?

 

[BamaFan334]

It would impact all sports. Using an athlete's image (a picture of Joe Don Athlete) in promoting an upcoming game would require that athlete to be paid for the use of his image. Then there is the issue of "fair compensation." How much is that image worth on the open market to promote the upcoming game? Is there a higher worth if that player is a potential NFL draft pick?

I was joking, but meant on more of a National Championship level since none of them have really been competitive in years.

 

[planomateo]

First thought that comes to my mind,

F@#$ Emmert.​

Second thought,

PAC-12 teams play in championships?​

 

[252BAMA]

Why would any player accepting payment not be ineligible for participation?

 

[Elderfalsedemigod]

This is like watching 2 evil spirits fight. .gov of Cali vs NCAA. Is there a lose/lose option?

 

[TUSKtimes]

It's easy I guess to play politics but in the real world how do you regulate teams doing this? Soon enough it becomes part of the promises made to high school players. The NCAA ain't wrong. This time.

 

[50+yeartidefan]

And every one needs to get on board and use the same rules....
# conference game
Recruiting
Championship game
Etc

 

[Elderfalsedemigod]

but in the real world how do you regulate teams doing this

IMO it will be a screwed up nightmare. Par for the course (IMO) for politicians to enact this kind of thing with 0 plan for actual implementation

 

[XXL TideFan]

Second thought,
PAC-12 teams play in championships?

I was thinking much the same

 

[TerryP]

This

 

[TUSKtimes]

When the first coins go to the student-athletes on likeness, won't take long before the NCAA gets that "chicken" off the road.

 

[RTB Twitter Bot]

 

[TerryP]

When the first coins go to the student-athletes on likeness, won't take long before the NCAA gets that "chicken" off the road.

I don't get what you're thinking here. What's the NCAA going to do? Capitulate. Eventually, that's exactly what they are going to do. This will change the dynamics of college football completely (and the SEC would be wise to lead the charge.)

Consider: You're an upcoming QB and have two schools offering you a full ride. We'll use Georgia and UCLA here just as examples, alright?

At UGA you're getting a free ride.
At UCLA you're getting a free ride.
At UGA you aren't getting paid.
At UCLA you are getting paid.

Where are you going to go? UCLA.

Imagine if you're a Heisman trophy winner at UCLA as a QB. Now you're looking at residuals for the rest of your life based on California's new law.
Imagine if you're a Heisman trophy winner at UGA as a QB. Now you're looking at appearance fees for shooting Nissah House commercials. Oh, you'd get that at UCLA as well.

Let's not forget...the league is the goal of just about every one of these kids (whether that be realistic or not.) Getting paid, playing, and then going to the league in two years? It's literally going to be that simple.

I get the group that says, "they'll never win a title." I truly believe we can look at the beginning of players playing in Europe in basketball as a sign they'd rather pocket a little dough versus winning a title in college. Granted, that won't fit everyone but I do believe it'll fit a lot.

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Why should the SEC lead the charge? Look no deeper in the TV markets and find out which areas of the country have the most viewers on Saturday. Consistently that audience is found in Birmingham. Now, image if Bama were able to not only offer the biggest market for viewers but also paid likeness royalties?

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I'm still not a fan of the idea because of how dramatically it's going to change the sport. But, I don't believe we can avoid the eventuality. I'm telling you...you start seeing kids choose the PAC over the B1G, SEC, or B1G 12? You will see these schools force the change of law in the NCAA's bylaws or the NCAA will be left in its own wake with the P5 schools moving on (which I've hoped would happen for years.)

 

[TUSKtimes]

My point @TerryP is that California ain't doing this unilaterally. If the NCAA doesn't pass another bylaw to make it possible to literally pay student-athletes, California wouldn't be going it alone.

 

[We All Bleed Crimson]

Pac-12 doesn't have anything to offer for football championships (as has already been stated.) But this is just another attempt to pay players. With this, perhaps the California bill is an effort to boost recruiting for the schools by some grad lawmakers... hey just a thought...
But my feelings are that this, if it passes into law, is the beginning of college football's demise (at least as we know it.)
With the cost of tuition these days, a free ride is already a very significant compensation.

 

[TerryP]

With the cost of tuition these days, a free ride is already a very significant compensation.

In one of the crazy twists of the narratives we see today ...

On one hand, a free education for student athletes isn't worth a lot (in their relatively speaking arguments.) On the other hand, we're seeing "student loan debts should be forgiven" due to so many owing money. So is it a benefit or a burden?

 

[RTB Twitter Bot]