The sale broke the previous record for a Heisman Trophy sold at an auction set last December.
In 1998, after a stellar season for Texas, running back Ricky Williams won college football's most prestigious award: the Heisman Trophy.
On Friday, Williams' trophy sold at an auction for a record-setting $504,000.
According to The Associated Press, the winning bid for the hardware in Heritage Auctions’ Fall Sports Memorabilia Collectibles broke the previous auction record for a Heisman set last December when former Notre Dame star Tim Brown saw his trophy go for $435,763.
During the 1998 season, Williams shredded opposing defenses, rushing for 2,124 yards and 27 touchdowns on 361 carries. He also caught 24 passes for 262 yards and one score.