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The quest for revenue is something I can't change so it does no good to complain. Generating revenue is what makes future years of football, and other sports, possible. While Alabama doesn't make money for the Mercer game to be broadcast, they do get revenue sharing at the end of the sports year because of the Mercer game (and others). Last year the total of $637.7 million was distributed from the conference office (average of $45.5 million per schools), as well as $20.0 million retained by universities that participated in 2019-20 football bowl games to offset travel and other related bowl expenses. That $45.5 million alone can support several athletic teams at Alabama. In 2019, Alabama generated $164.1 million in revenue. That allows Alabama to have the best facilities as well as plan for future enhancements. In a normal year, half+ of the bowl games aren't necessary. However, occasionally it's Alabama playing in the Independence Bowl. Without those bowls, Alabama would sit home. For other teams, the Independence Bowl is an accomplishment.
The quest for revenue is something I can't change so it does no good to complain. Generating revenue is what makes future years of football, and other sports, possible. While Alabama doesn't make money for the Mercer game to be broadcast, they do get revenue sharing at the end of the sports year because of the Mercer game (and others). Last year the total of $637.7 million was distributed from the conference office (average of $45.5 million per schools), as well as $20.0 million retained by universities that participated in 2019-20 football bowl games to offset travel and other related bowl expenses. That $45.5 million alone can support several athletic teams at Alabama. In 2019, Alabama generated $164.1 million in revenue. That allows Alabama to have the best facilities as well as plan for future enhancements.
In a normal year, half+ of the bowl games aren't necessary. However, occasionally it's Alabama playing in the Independence Bowl. Without those bowls, Alabama would sit home. For other teams, the Independence Bowl is an accomplishment.
