💬 Just Make The Coffee

[It Takes Eleven]

I almost put this in the Thought of the Day, but this one is a little long - a quick read, though - but I was so taken by the message of the original guest column that it made me question its authenticity. I wanted to make sure that it was a real story, and I was able to confirm it.

Just Make The Coffee - The Retirement Manifesto

When I read Sahill Bloom's article "Just Make The Coffee," I instantly knew that I wanted to republish it here. Fortunately, he said yes.

www.theretirementmanifesto.com

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Just Make The Coffee​

Posted on May 28, 2026 by Fritz Gilbert
I imagine we all have a few favorite writers.
Sahil Bloom is one of mine.
If you’re not aware of Sahil, you should be. He’s an excellent writer, and over 800,000 people (!!) subscribe to his free newsletter. You don’t get that big without doing something right. He writes frequently on his Substack channel, The Curiosity Channel, and almost every article makes me pause. Makes me think. Isn’t that what good writing is supposed to do?
In a recent article, I shared that I was going to do an experiment in recognition of J$ (if you’ve been a long-time reader, you know I love experiments). For this experiment, I’ve decided to share a guest article each month that’s the best I’ve read in the previous month. I welcome your feedback on the approach. I may keep at it, or I may not…isn’t that what experiments are all about?
For May’s Guest Article, I’ve selected an article Sahil originally published in April. When I read it, I reached out to Sahil and asked if he’d mind me sharing it as a guest post on my blog.
Fortunately, he agreed!
Enjoy the read, it’s a good one…

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Just Make the Coffee
A few years ago, I came across a beautiful story written by a woman named Pam Kearney in a local newspapeI set a calendar reminder to re-read this every single year:

I visited Matthew, the owner of Lucy’s Flour Shop a little while back. As I nibbled on an enormous chocolate chip cookie I began to tell him a story.

A few years back on a bitterly cold December evening, there was a visitation at the funeral home across the street from his bakery.

The people, bundled up in coats, scarves, and blankets were lined up around the building waiting to hug the family of the deceased.

Seemingly out of nowhere, a man showed up and began giving away hot coffee to the people outside. People who entered the funeral home with coffee in their hands whispered of a mysterious man handing out free coffee, and how much they appreciated it.

I looked at Matthew and said, “I have a suspicion that you were that man. Is that right?”

Matthew very humbly replied, “Yes, I felt so bad for them and wanted to do something, but all I could do was make coffee, so I made coffee.”

I responded that he blessed so many people that night by helping them warm up and by showing there’s good in the world. He added a positive note to a devastating situation.

I paused, then added, “That visitation was for my sixteen-year-old son. Thank you for being so kind.”

That conversation has stuck in my head since then:

“All I could do was make coffee, so I made coffee.”

I want you to read that final line again…
“All I could do was make coffee, so I made coffee.”
You can imagine Matthew, standing in his shop, looking out at the line of people standing in the cold on that December evening.
In that moment, I’m sure he felt rather helpless, even paralyzed. He wanted to do something to help, but the imperfection of his options weighed on him.
He couldn’t change the weather. He couldn’t reverse their loss. He couldn’t take away their sadness or suffering.
All he could do was make coffee, so he made coffee.

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The Most Important Decision in Life​

Every single day, we face our own version of this situation.
Different circumstances, yes, but the same general experience:
We feel stuck. Completely frozen. Not because of the lack of options, but because none of the options are perfect. None of the options feel big enough. None will solve the entire problem or fix the entire issue.
So, most of the time, we do nothing.
But nothing is the one option that’s guaranteed to change nothing.
Since starting this newsletter five years ago, I’ve shared over 500 pieces and 1,000,000 words.
If I could synthesize the lessons down to one single statement, it would be the following:
Do the thing.
Take the action. Just start. Show up. Make the move. Walk the path.
Because the change you want to see doesn’t happen unless you create it. The new life you want doesn’t magically appear. It’s built through action. New habits. New mindsets. New standards. New Action, however imperfect, is always the cost of entry.
I might think of it as the Paradox of Imperfection:
The most perfect outcomes are often just a byproduct of a large volume of imperfect actions.
In the immortal words of Teddy Roosevelt:

“Do what you can, with what you have, where you are.”

As you continue on this crazy adventure we call life, you will face daily moments that conspire to make you feel completely helpless. You’ll feel paralyzed. Unable to see a clear path to create momentum or improve the situation.
In these moments, you have a decision to make:

• You can freeze, paralyzed by the imperfection of your options…or
• You can act. You can do what you can, with what you have, where you are. You can make the coffee.

This is the single most important decision of your life.
Reflect on the moments where you or someone you know “made the coffee” and changed everything.
When my childhood home burned down in 2014, our friends couldn’t rebuild the house, help with the insurance, save the lost items, or do anything to turn back time.
But they showed up: They brought my parents home-cooked meals, bought them fresh underwear, and sat with them for hours.
They made the coffee.
When an old college friend was in a dark place in his life, battling alcohol abuse, our friend group was spread across the country. We couldn’t give him any meaningful advice or stage an intervention.
But we showed up: We organized group FaceTime calls to be with him, to let him know he was loved.
We made the coffee.
When I found myself in a terrible rut in 2021, living far away from my parents, lost and uncertain about the future, I couldn’t snap my fingers and change everything. I couldn’t change my life in a day.
But I showed up: I started writing every morning, following my energy, and opened a conversation with my wife about a move.
I made the coffee.
Making the coffee isn’t just for the moments of turmoil or crisis. It’s for the ordinary Tuesday when you dread getting out of your warm bed. It’s for the business idea that’s been sitting in your head for two years. It’s for the hard conversation you’ve been avoiding. It’s for the workout you want to skip on the day when everything fell into chaos. It’s for the dream that feels too big to begin.
The moments themselves can be big or small, but the lesson is clear:
Action doesn’t have to be perfect for it to be right.
So, the next time you face a situation and start to feel helpless, remember:
Just make the coffee.

A photo of the original newspaper guest column

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Conclusion​

Fritz here for a quick wrap-up. What resonated with me as I read Sahil’s words was the reality that each of us has opportunities to “Make The Coffee” and change everything.

Or, we can choose to do nothing.
How often do we face an opportunity, but choose to do nothing for lame reasons?

• We’re too busy.
• We don’t want to get involved.
• We assume others will take care of it.

On the contrary, think of those few cases when you decided to “Make The Coffee.” If you’re like me, the examples that come to mind warm your heart. You feel good about the impact you made, the people you helped, and the changes you made in someone’s life.
There’s no better time than retirement to look for opportunities to make the coffee. We have freedom unlike any other period in our lives. We don’t need to work for money anymore, and it gives us opportunities to help those who aren’t as fortunate. And yet, we often make excuses and pass on opportunities that could change our lives, and those of others.
It brings to mind the amazing work my wife is doing through her charity, Freedom For Fido. When she founded the charity in 2019, she had a decision to make. Should she take the first step and see what she could do to help the countless dogs in our region who live on chains? Or should she do nothing?
She decided to make the coffee.
I’ve witnessed firsthand the impact that one decision has made on an entire community. We’ve built over 200 fences, helped over 600 dogs and hundreds of families in need, and built an entire “Fido Family” of like-minded volunteers who want to make a difference with their time and resources.
You don’t have to start a charity to make a difference. Just pay attention to the needs of those around you. Listen when someone mentions something they’re dealing with. Think about how you can help, rather than why you shouldn’t. Stop making excuses and look for ways to use your freedom in retirement to help those in need.

It’s time to make the coffee.

 

[Crimson&WhiteGecko]

I deal with death claims & settlements all the time. All kinds of scenarios from the aged in the twilight of their lives to a 19 year old dying from a heart attack. And I must say very few people actually help the grieving. VERY FEW. If anything, I've learned to be present & shut the fuck up. Just be present & tread water with those morning loss.

And when you see a need, fill the need without asking or promoting. There will be many opportunities IF you are present & you aren't yapping it up.

 

[alabama mike]

Wow! That is one of the best and most powerful articles I have ever read. Thank you for sharing!

 

[Bama Guy]

Yes, thanks for sharing.