Turns out it should have been a penalty.
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Big Ten says USC should've been penalized for fake punt ploy ā ESPN
The Big Ten says USC should have been assessed a 15-yard unsportsmanlike conduct penalty stemming from the Trojans' fake punt in which a backup quarterback wearing the same number as the punter threw for a first down.apple.news
But the Big Ten on Sunday cited an NCAA rule under "Unfair Tactics" that reads:
I guess this makes the third time this rule has been cited; this season alone.
