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I look at Twitter in the same light as I do articles from AL.com.  You'll see a lot that will say "I won't give AL.com the clicks" when discussing articles.  What's a click going to matter?  While Twitter doesn't reflect but a small section of society it's still a go to for the latest news: it hits Twitter long before the regular news outlets.  In a sense, it's on the same level as a lot of your message forums like this one: the news hits here before you see it on AL.com, or your ESPN's.