planomateo
Member
Youtube, Roku, Hulu, NetFlix, Amazon Prime are all taking huge chunks outta cable/satellite providers pocketbooks. This could mean good things for people wanting to get al la carte programming.
One explanation is that the cable giant is chasing young consumers who aren’t watching TV as much as past generations did. This chart illustrates the situation.
TV viewership is dropping across all age demographics, of course, as cord-cutting and cord-shaving pick up, and online video grows in popularity.
And younger people have always watched less TV than older groups — that’s why advertisers generally pay a premium to reach them.
But even with those caveats, you can see how steep the fall-off in viewership among younger groups has been. Some media executives publicly complain that the ratings declines are partially due to Nielsen’s inability to keep up with changing media consumption habits, especially viewing on mobile devices.
But privately, many media executives acknowledge the ominous trend is real.
Shalini Ramachandran and Rani Molla contributed to this post.
One explanation is that the cable giant is chasing young consumers who aren’t watching TV as much as past generations did. This chart illustrates the situation.
TV viewership is dropping across all age demographics, of course, as cord-cutting and cord-shaving pick up, and online video grows in popularity.
And younger people have always watched less TV than older groups — that’s why advertisers generally pay a premium to reach them.
But even with those caveats, you can see how steep the fall-off in viewership among younger groups has been. Some media executives publicly complain that the ratings declines are partially due to Nielsen’s inability to keep up with changing media consumption habits, especially viewing on mobile devices.
But privately, many media executives acknowledge the ominous trend is real.
Shalini Ramachandran and Rani Molla contributed to this post.
